Consumer Driven Campaign

Consumer Driven Campaign

The Consumer Driven Marketing Campaign consists of a three-prong approach to attract regional consumers as well as local residents to shop in Greater Burlington. These consist of a year-long Digital Marketing Campaign, a quarterly Social Media Campaign, and a quarterly Radio Campaign. Each of these campaigns are designed to target decision-makers of the household through separate mediums while working together with a singular message. To date, the Consumer Marketing Campaign has delivered over 1 million ad impressions to Southeast Iowa Regional Consumers combined through Facebook, Instagram, websites such as Fox News, The Weather Channel, ESPN, and more, as well as through local radio stations. As the campaign progresses, it will continue to deliver an estimated 1 million ad impressions each year to regional consumers with messaging to shop in Greater Burlington.