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Greater Burlington CVB Wins Tourism Award

April 28, 2021

For Immediate Release: April 28, 2021

Contact:

Chelsea Lerud, Greater Burlington Convention & Visitors Bureau

515-297-3018; clerud@greaterburlington.com

Dustin Roth, Marketing Director Greater Burlington Partnership

319-752-6365; droth@greaterburlington.com

 

Greater Burlington CVB Wins Tourism Award

The Greater Burlington Convention & Visitors Bureau, a division of the Greater Burlington Partnership, received the 2021 Outstanding Social Media Execution award. The award was presented by the Iowa Tourism Office on Wednesday, April 28 in Des Moines, Iowa at the 2021 Iowa Tourism Conference. The Outstanding Social Media Execution award is among the state’s highest honors for tourism.

The award honors the Greater Burlington CVB’s “We Live It. You’ll Love It.” social media campaign. This campaign worked with two Greater Burlington families to document their experiences in the community through photos and a blog. The experiences were the focus of the Facebook and Instagram advertisements running from October through December 2020 targeting potential visitors in Madison, Wisconsin and Chicago, Illinois.

Upon completion, the campaign saw over 1.2 million impressions on Facebook and over 1.4 million impressions on Instagram. While the campaign results are impressive on their own, the true impacts to tourism in Des Moines County were realized through Community Guide requests. Targeted regions saw exponential growth. While total Community Guide requests grew by 3.37%, the target market in Illinois grew by 222.6% and the target market in Wisconsin grew by 40.9%.

“While this is campaign was planned before COVID, the timing could not have been better. Road trips were (and will still be) the theme for family vacations and this campaign targeted a potential road trip audience for Greater Burlington. The “We Live It. You’ll Love It.” campaign not only highlighted how a family can travel through Greater Burlington, but it also encouraged a visitor to consider imagining what life would be like if they too lived in the area,” stated Chelsea Lerud, Executive Director Greater Burlington CVB.

The Iowa Tourism Awards are presented by the Iowa Tourism Office and Travel Federation of Iowa, honoring Iowa’s most outstanding tourism organizations and individuals. The Greater Burlington Convention & Visitors Bureau was named top winner in the Outstanding Social Media Execution category for cities with a population of 10,000 or more.

The Greater Burlington Convention & Visitors Bureau is a division of the Greater Burlington Partnership dedicated to marketing and promoting the Greater Burlington community as a premier destination to both leisure & business travelers.

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