A Message To Our Stakeholders
These are challenging times. We are all in uncharted territory. Rest assured that the staff at the Greater Burlington Partnership is pulling together to do all that we can to respond to the needs of our stakeholders and communities.
Each division of the Greater Burlington Partnership is working together by dividing up tasks to quickly gather pertinent information and available resources through the Small Business Administration or other State and Federal resources to compile for our stakeholders at GreaterBurlington.com/covid19. We will continue to be a source of timely information and will help point people towards assistance.
In addition to advocating on your behalf, extra steps are being taken by each division to help our stakeholders during this time.
The Chamber of Commerce is taking proactive steps to promote shopping local during this challenging time. For example, along with a robust radio campaign, social media campaigns will be rolled out soon to encourage Greater Burlington residents to support local businesses over the next few months. Residents will be served ads via Facebook and Instagram with messaging on local restaurants that offer curb side pick-up or delivery and ways to support local retailers and service businesses from their home.
The Convention and Visitors Bureau is advocating on behalf of tourism stakeholders while waiting for normal travel to resume. In the meantime, staff are readying the vigorous “We Live it, You’ll Love It” marketing campaign aimed at attracting visitors to the area and planting the seed about relocating. At the first sign of recovery, the digital and social media ads will be implemented to draw new visitors into Greater Burlington
Downtown Partners, Inc. is working with Main Street Iowa to explore resources available to downtown Burlington businesses. In addition, Downtown Partners is strategizing ways to best use its 3,700+ email list and 10,000+ Facebook audience of people who already love downtown Burlington. Staff will be creating messaging to suggest ways of supporting downtown businesses during this difficult time.
The Economic Development division is aggressively seeking resources through state and federal avenues to help support local companies. Currently staff is working with the Iowa Economic Development Authority to secure funding for local businesses through loans with the Small Business Administration.
Although each division may be tackling the problem from a different angle, together we are working to better Greater Burlington. We’re a strong community, and together we will get through this.
While the Partnership will strive to do everything in our power to help support our stakeholders and our community, it will take everyone to help get through these uncertain times.
Now, more than ever is it important to shop local. Be patient, be kind and be generous. We would raise a challenge to all of Greater Burlington over the next few months to find a way to support a local business at least two times a week. If we all band together, we can ensure that everyone will come through the other side.
Should you have any questions or concerns, please feel free to reach out to any member of our staff. We are here to help navigate these rough waters. Stay strong, Greater Burlington. It’s time to come together, even if apart, and support our amazing community.
Della Schmidt, President & CEO
Kay Sackville Breuer, Vice President
Steve Frevert, Executive Director of Downtown Partners, Inc.
Jeremy Hess, Executive Director of Economic Development
Chelsea Lerud, Executive Director of Convention & Visitors Bureau