Greater Burlington Partnership
West Burlington
West Burlington, Iowa

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2019 Series

Introducing the Marketing Know-How Series

Marketing is the key to helping a business survive and thrive. With consumer habits and trends changing constantly, it’s more important than ever for businesses to stay current with their marketing strategies. Keep your business up to speed with the Chamber of Commerce - Marketing Know-How Series. The quarterly seminar will feature industry professionals, local business owners, and local marketing specialists geared to keep businesses up to date on what they need to know and what works.


Session 1: Marketing Strategy & Marketing Plans

Sue Pitts - Regional Center Director of the Iowa Western Community College Small Business Development Center in Council Bluffs

Presentation Files: Click to download

Session 1 Presentation

Buyer Persona Template

Marketing Calendar Template

Customer Journey Map Template


The Greater Burlington Partnership is proud to bring Sue Pitts as the lead speaker for the inaugural session of the Marketing Know-How Series. Sue brings a wealth of knowledge and understanding with over 8 years' experience as a co-owner/manager of a small business and 25 years' experience in small business marketing, digital marketing, market research, and managing budgets. Through the SBDC, Sue has been providing professional, one-on-one business counseling to entrepreneurs, small businesses and people dreaming about starting businesses since March 2004. Although she works with businesses on all topics and issues, her expertise and passion is helping businesses with their internet marketing strategies, including website development, search engine optimization, local search, and social networking. Sue’s Center was recognized in February 2011 by as one of America's most helpful SBDCs. She is a certified NDC Economic Development Finance Professional, a certified instructor for NX Level, Profit Master and Fast Trac Programs and is certified in Digital Marketing through the AMA.


Session 2: Marketing On A Budget

Ethan Pitt - Regional Director for the South Central Iowa SBDC.

The Greater Burlington Partnership is proud to bring Ethan Pitt as the second speaker for the Marketing Know-How Series. Ethan Pitt is the Regional Director for the South Central Iowa SBDC. He has a BA in Economics and Business and is currently pursuing an MA in Economics. His background is in economic development, traditional, social, and digital marketing, finance and business plan writing. Prior to the SBDC, Ethan was the Marketing Director for Farmers Bank of Northern Missouri.


Session 3: Digital Media Panel

Join us for the Marketing Know-How Series - Session 3: Digital Media. This session will be a panel discussion on different digital media platforms. Hear from local experts on everything from what platforms perform well to what platforms to avoid to where to get the best bang for your buck. A Q&A session will be held following the panel discussion.


Marketing Expert Panel:

Melissa Jones - Director of Marketing & Communications Great River Health System

Megan Bell - Director of Marketing & Advertising PZAZZ! Entertainment Complex

Jeff Ebbing - Director of Marketing & Communications Southeastern Community College

Session 3 Powerpoint


Session 4: Videos 101

People love videos. That’s a fact. In the year 2019, videos will make for 85% of all internet traffic. Why not harness the power of video to help your business? In this session, you will learn why video is important to incorporate into your marketing plan, as well as tips and tricks to create engaging videos yourself.

Session 4 Powerpoint


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