Marketing Know-How Series
Marketing is the key to helping a business drive sales. With consumer habits and trends changing constantly, it’s more important than ever for businesses to stay current with their marketing strategies. The Marketing Know-How Series returns with new information and strategies to help your business survive and thrive. In addition to two morning sessions, attendees may also experience two half-day sessions to dive deep into new marketing trends and techniques.
Take your business marketing to the next level.
Tickets To Attend The Series
All Sessions are held at the Greater Burlington Partnership Office:
610 N. 4th Street, Ste. 200
Burlington, Iowa 52601
Session 2: Social Media: Facebook. Twitter. Instagram. Pinterest. Snapchat.
Olivia Cronin is TAG’s Vice President of Digital where she leads their talented and innovative digital media team. As the head of the department, Olivia serves as the point person for developing, implementing, and executing digital marketing campaigns and initiatives. She and her team work to align each brand’s vision, mission, goals, and strategies to provide TAG’s clients, and their respective audiences, with a quality, digital experience.
Hannah Noble is a Marketing and Communications Specialist at TAG where she plays a key role as part of the creative team. Hannah curates content for a variety of mediums and has a passion for driving customer acquisition, engagement, and growth through effective marketing copy and strategy.
About the Sesssion:
In this 3 hours session, hear from a local panel on social media + learn from TAG’s social media marketing experts to help take your brand’s social media presence to the next level. Hear what platforms work best for your business & which sites will bring you the best ROI.
This session will provide you with:
- The Value of Effective Social Media
- Why is Social Media Important?
- Top Platforms to Consider
- Tips to be a Social Media Pro
- Content Strategy Development
- Measuring Success
Session 1: Leveraging Local Review Sites (TripAdvisor, Yelp, etc.)
Bio: Megan Bannister is a digital marketer based in Des Moines, Iowa. With more than a decade of experience promoting brands digitally, she has held a variety of roles at nonprofits, news organizations and design agencies. She served as the Social Media Manager at the Des Moines Art Center for five years and is currently the Digital Project Manager at Project7 Design. Megan is passionate about helping businesses tell their stories and find their target audience using the digital tools that make the most sense for them.
Who should attend:
- Small business owners
- Marketing professionals
- Businesses that have a brick and mortar location
- Industries like:
- Retail stores
This session will have the option to attend in-person or via Zoom.