Marketing Know-How Series
Marketing is the key to helping a business drive sales. With consumer habits and trends changing constantly, it’s more important than ever for businesses to stay current with their marketing strategies. The Marketing Know-How Series returns with new information and strategies to help your business survive and thrive. In addition to two morning sessions, attendees may also experience two half-day sessions to dive deep into new marketing trends and techniques.
Take your business marketing to the next level.
Tickets To Attend The Series
All Sessions are held at the Greater Burlington Partnership Office:
610 N. 4th Street, Ste. 200
Burlington, Iowa 52601
Session 4: Marketing On A Shoe String Budget
About the Session:
Chase Gibb - The Buffalo Tavern, Buffalo61, FORK Catering Company
Chelsea Stevens - Burlington Vintage & Co.
Deb Fowler - Century 21 Property Professionals
In the final session of 2021, the Marketing Know-How Series will feature a panel with three local businesses owners on how they market on a shoestring budget. Learn tips and tricks on how they get the word out about their business while keeping costs low.
Think ahead and feel free to bring your questions. This interactive panel is happy to help fellow business owners.
Session 3: Marketing Beyond Trolling For New Customers: Building A Brand
About the Session:
In this 3 hour session, MKHS focuses on what else you should be doing besides trolling for new customers. Hear from The Grimm Company on how to starting building a brand and why your marketing strategy should include elements such as long-term brand/image, workforce recruitment, employee pride, diversity & inclusion, and more.
Plus hear from Savannah Prescott, Community Relations Coordinator for the Burlington Community School District, on the difference between public relations, marketing, and communications.
To end the day you will hear from a panel of local experts encompassing all topics covered throughout the day.
Savannah Prescott currently serves as the Community Relations Coordinator for the Burlington Community School District focusing on public relations and communications. Savannah has experience in both the private and public sector in digital marketing, PR, media relations, and content creation.
Session 2: Social Media: Facebook. Twitter. Instagram. Pinterest. Snapchat.
Olivia Cronin is TAG’s Vice President of Digital where she leads their talented and innovative digital media team. As the head of the department, Olivia serves as the point person for developing, implementing, and executing digital marketing campaigns and initiatives. She and her team work to align each brand’s vision, mission, goals, and strategies to provide TAG’s clients, and their respective audiences, with a quality, digital experience.
Hannah Noble is a Marketing and Communications Specialist at TAG where she plays a key role as part of the creative team. Hannah curates content for a variety of mediums and has a passion for driving customer acquisition, engagement, and growth through effective marketing copy and strategy.
About the Session:
In this 3 hours session, hear from a local panel on social media + learn from TAG’s social media marketing experts to help take your brand’s social media presence to the next level. Hear what platforms work best for your business & which sites will bring you the best ROI.
This session will provide you with:
- The Value of Effective Social Media
- Why is Social Media Important?
- Top Platforms to Consider
- Tips to be a Social Media Pro
- Content Strategy Development
- Measuring Success
Session 1: Leveraging Local Review Sites (TripAdvisor, Yelp, etc.)
Bio: Megan Bannister is a digital marketer based in Des Moines, Iowa. With more than a decade of experience promoting brands digitally, she has held a variety of roles at nonprofits, news organizations and design agencies. She served as the Social Media Manager at the Des Moines Art Center for five years and is currently the Digital Project Manager at Project7 Design. Megan is passionate about helping businesses tell their stories and find their target audience using the digital tools that make the most sense for them.
Who should attend:
- Small business owners
- Marketing professionals
- Businesses that have a brick and mortar location
- Industries like:
- Retail stores
This session will have the option to attend in-person or via Zoom.