Greater Burlington Partnership

 

Burlington
West Burlington
West Burlington, Iowa

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Goals & Accomplishments

Click the headings below to learn more about the Greater Burlington Partnership's Goals and Accomplishments.

• Partnering For The Future III Capital Campaign 2019 – 2023 Goals
  • Transform the Talent Pipeline
    • Launch a series of strategies aimed at closing the gap between the available positions and talent necessary to fill them resulting in a reduction of Des Moines County's unfilled positions by 25% by 2023.
  • Downtown Redevelopment
    • Continue the transformation of downtown Burlington.
  • Visitor Attraction
    • Capitalize on new visitor trends to expand destination market share.
  • Facilitate Job Growth & Capital Investment
    • Facilitate the creation of 500 new jobs and $150 million in capital investment.
  • Community Enhancement
    • Lead the next generation of community visioning to propel Greater Burlington into 2030.
• Chamber of Commerce 2021 Goals
  • Launch an Enjoy It All in Greater Burlington! Campaign
    1. Utilizing primary research and publicly-available data, identify and explore outlying consumer markets with the best potential to spend money in our communities.
    2. After identifying the best markets, deploy various marketing and advertising strategies to change consumer commuting patterns for goods and services- including an innovative social media strategy.
    3. Increase the local messaging and public awareness of the value and community impact of buying within Des Moines County.
    4. Using new strategies, the Convention and Visitors Bureau will be doing more than ever to aggressively bolster tournament and team recruitment in the youth sports market.
  • Create a fresh look to the communication plan to engage new audiences, have fun with social media campaigns such as the wildly popular G.B. Petey holiday campaign, and utilize video to capture input and market share.
  • Continue to grow new memberships by utilizing new tools and resources, such as an enhanced member recruitment video showcasing why members belong and hearing their stories.
  • Offer Greater Burlington Young Professionals continued leadership development tools and market to new audiences to grow the membership base.

 

• Economic Development 2021 Goals
  • Strengthen regional economic development opportunities by broadening the reciprocal marketing agreement and pursuing opportunities with regional partners.
  • Complete implementation of the advanced lead generation program to identify and follow up on 100 new project leads in partnership with the ARMS Program.
  • Continue acquisition (by purchase or options) of marketable land in the organization’s targeted future industrial areas.
  • Identify and implement a future workforce pipeline by fostering productive relationships between educators, administrators and business partners.
  • Prepare and implement a communication strategy to improve the local workforce mindset of advanced manufacturing and the career opportunities it provides.
  • Strengthen relationships and identify potential growth opportunities in all existing business sectors and with local employers of every size.
• Convention and Visitors Bureau 2021 Goals
  • Aggressively market Greater Burlington as a sports tournament destination.
  • Work with area stakeholders to enhance the visitor experience during weekend sporting events.
  • Research sports tournament market saturation and housing bureau systems.
  • Maintain relationships with hoteliers to ensure the Destination Fee program is successful. Work towards inclusion of final Greater Burlington hotel properties.
  • Reform the Wayfinding Committee to work with local stakeholders in formulating an implementation timeline and identify funding sources.
• Downtown Partners 2021 Goals
  • Complete cleanup efforts at 300 Washington and support the RFP to help sell the property for redevelopment.
  • Assist in marketing spaces available for lease or sale, including creating and updating an inventory of listing sheets.
  • Create a Public Art guide and assist in efforts to add new public art and/or enhance public space.
  • Revamp event and general promotion efforts and develop a branding concept to align with marketing strategies.
  • Work with the City of Burlington and other stakeholders to support the redevelopment of the riverfront and other catalyst sites identified in the brownfields plan.
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