CVB Attracts Group Tours
Attracting the group tour market is an important objective for the Greater Burlington Convention & Visitors Bureau, and this year the CVB will be represented at the American Bus Association Marketplace on January 8 and 9 in Grapevine, Texas.
The American Bus Association is a member-based organization that works to advance motor coach travel in North America. Jaime Howard, Assistant Director, Greater Burlington Convention and Visitors Bureau, has pre-scheduled appointments with a number of tour planners, and one thing that will be of interest to many planners is the fact that Steamboat Days was named one of ABA’s top 100 events of 2012. “The ABA Marketplace provides face-to-face meetings with tour operators informing them of all that Greater Burlington has to offer their groups,” said Howard.
After the marketplace, requested information such as sample itineraries will be sent to planners, and additional follow up by email and phone will keep emphasis on Greater Burlington as tour operators plan their upcoming trips.